How many times have you received exact specifications of the traffic the e-commerce platform you have to deploy will generate? How do you buy a load balancer (application delivery controller in marketese) to support that (somewhat unknown) amount of traffic? In most cases, you buy a box that’s several times too big for the traffic the site is receiving most of the time, and still crashes under peak load.
Now imagine you could have an elastic solution with scale-out data plane licensed by the actual usage. Interested? Listen to what Avi Networks are doing with their Cloud Application Delivery platform in Episode 24 of Software Gone Wild.