Worth Reading: Whiteboxes for Everyone
Gian Paolo Boarina wrote a blog post describing why it’s so ridiculous to see everyone excited about the latest thing Netflix (or Google or Amazon or…) managed to pull off. Absolutely worth reading.
On a similar topic: did you notice that Google started promoting clientless SSL VPN as the next great thing? RFC 1925 anyone?
NZNOG (Jan '18): https://www.youtube.com/watch?v=PnHdkN_TwqI
ITNOG (Oct '17): https://www.youtube.com/watch?v=uKaEp-4pg_0
Completely agree that "Enterprise are different" but imho ISPs are not: building your own gear has been a feasible and effective strategy for a few years.
I don't think a BeyondCorp (or non-Google equivalent) is a dumb move that deserves a 1925 misquote :)
This is the original white paper https://research.google.com/pubs/pub43231.html which was published in 2014...so claiming it is a new idea is a bit of a stretch..